Best Digital Advertising Campaign

Description

This award recognizes the best digital advertising campaign to help sell a new home or a new development, or build a builder's/renovator's brand. The digital advertising campaign should demonstrate a robust content strategy through a multi-channel approach. Content may include posts, stories, blogs, and video that have been paid/promoted on social media, paid placement of videos, banner ads, and other content online (e.g. a banner ad on a strategically selected website, a commercial on YouTube, etc.) The submissions will be judged on the campaign's success in growing an online following, lead generation and/or sales. Provide metrics to support the effectiveness of the campaign. This campaign must include paid promotion/advertising.

Criteria