Description
This award recognizes the graphic and creative elements of a builder, developer or renovator's project-based or corporate branding and identity. The submission will be judged on the creative rationale behind the project name (if the entry is project-based), logo, typography, tone of copy, imagery, graphic elements and treatments and how they connect with the target audience.
Criteria
| Criterion | Weight |
|---|---|
| Creative Concept | 40.0% |
| Messaging and Voice | 40.0% |
| Cohesiveness of Graphics and Messaging | 20.0% |
| Creative Concept | 40.0% |
| Messaging and Voice | 40.0% |
| Cohesiveness of Graphics and Messaging | 20.0% |