Description
To recognize excellence in a virtual tour experience used by a home builder or developer to help sell a new home or a new development/community, or build a builder's/renovator's brand. The tour must be of a home, a mid- to high-rise building or a community development.
Criteria
| Criterion | Weight |
|---|---|
| Visitor Experience | 35.0% |
| Creative Engagement | 35.0% |
| Effectiveness | 30.0% |
| Visitor Experience | 35.0% |
| Creative Engagement | 35.0% |
| Effectiveness | 30.0% |