Description
To recognize excellence in a promotional video used by a home builder, developer, or renovator. The video may be for a specific project, or for corporate.
Criteria
| Criterion | Weight |
|---|---|
| Clarity of Concept and Use of Creativity | 40.0% |
| Strategic Approach and Distribution | 35.0% |
| Overall Success | 25.0% |
| Clarity of Concept and Use of Creativity | 40.0% |
| Strategic Approach and Distribution | 35.0% |
| Overall Success | 25.0% |